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How Social Networks Help Small Businesses have a Bigger Voice

Smaller businesses usually face the difficulty of having their voices heard in the market today. While traditional marketing and advertising methods cost a lot more than many of these firms can afford, an effective alternative has arisen that is both efficient and cost-effective: marketing through social networking. One of the most difficult challenges smaller businesses face is having a bigger presence in the market. While many of these companies offer good, quality services at much more affordable rates, they are many times overshadowed by larger firms that have bigger budgets to spend on marketing, advertising, and the like. Things have changed, though, with the advent of social networking. What was once a simple, social, get-to-know-each-other tool between people on the internet has now evolved into a tool that small businesses can take advantage of in order to get their voices heard. The gist of social networking for business is the simple concept of reaching potentially millions of people at a mere fraction of what is normally spent on advertising and traditional marketing. The wide reach of social media allows businesses to find their voices and showcase what they can do. The playing field then moves from an unfair balance of advertising budgets to a battle of service quality and value for money, as it should be – and many smaller firms can compete effectively in this arena. There are many ways to tap into the social networking phenomenon to boost your online presence and aid in your marketing. If you are interested in knowing more about this, please contact us and we’ll be glad to assist you in developing strategies that fit your specific requirements and needs.

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Cheap Firewalls: In the End, You Get What You Pay For

Part of establishing a proper security cordon around your business data is having the right hardware – like a router/firewall – to get the job done, and done well. Resorting to cheap and basic equipment might cut it for simple personal or home use, but it’s not ideal for business applications. In business, protecting important information and data is paramount. This is why it is recommended for any sort of business to invest in a security system that will prevent any cyber-attacks that might be launched against you. Unfortunately, though, it’s lost on many that a security system is not just made up of one single thing – software, better staff, better hardware, et cetera. A good and solid security system is composed of several factors working together to create a virtual chain that envelops your business and keeps it safe. And one of the most underestimated links in this chain is the router/firewall. Many businesses are content using the most basic and cheapest option available on the market, without realizing that their security chain is only as strong as its weakest link. And if you make do with a cheap router/firewall, odds are you’ll get what you pay for – not much. While basic routers might work fine for homes or individual users, it is a much different scenario when it comes to business operations where basic just doesn’t cut it. Plus, there’s more at stake with business data, so why take the risk with cheap routers that lack the proper security features? With viruses, malware, and the cyber thieves behind them continuing to grow and evolve, it is important that you understand what it takes to protect your system and your data – and invest in the best solution. Remember that it can take only one incident, one infiltration, to bring your whole business down. We realize that every system is different and every business has its own specific needs, so if you want to know more about getting the right router/firewall for you, please don’t hesitate to contact us.

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IT Support—It’s Really Business Support

Are you investing in IT to win — or just to keep up? Many, if not most, companies use IT as a tool, and in doing so they tend to focus on its cost. A better approach is to consider it a strategic asset. Doing so can differentiate your company and increase your profits. Differentiate your company and increase your profits — with IT It’s easy to think of IT as a tool that comes with a cost — but doing so is a big mistake. That’s because IT, when used properly, can be a strategic asset. It can make your information more accurate, improve your employees’ response time, and even differentiate your company in the marketplace. To make IT a strategic asset as opposed to a tool, it needs to add value. To determine where to make improvement, you’ll want to look at your value chain, which includes all the activities your business performs, and ask which ones earn profits. For example, if you’re a manufacturer, better IT could result in more efficient supply purchasing. If you’re a retailer, better IT could result in fewer units needing after-sales service and repair. Focus on improving IT in those areas and you’ll likely improve profits. An added benefit of this exercise: The use of IT in a new way may create even more opportunities for your company. For example, the Internet allowed Apple to invent iTunes, and now mp3 downloads have overtaken CD sales. Even small businesses can experience this. Case in point: The invention of iTunes has given many startup software companies a distribution channel for apps that otherwise may not have been invented. But the idea doesn’t have to be visionary in this way: YourLittleFilm.com, a small business that creates custom short films, used customer relationship management (CRM) software to help follow up on business leads , and got a 10 percent response rate. How and where you add value with IT developments will depend on your business model. There is little point, for example, in automating production if your customers cherish hand-made products. However, you might find that investing in a CRM system might give you a more efficient way to track your customers’ preferences and provide them with a more personalized service. Using your IT as a strategic asset gives you tools to manage clients worldwide, increases your visibility, and lets you compete with much larger players. Contact us to find out how you can use technology to gain an edge.

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New Features in Windows Small Business Server 2011 Standard

Microsoft has made business operations much simpler and more accessible through the new Windows Small Business Server 2011. Packed with enhanced features and improvements, it is a must for every small business. Microsoft has released an upgrade to its Small Business Server Platform – Windows Small Business Server 2011 Standard. Based on the Windows SBS 2008, it carries most of the easy-to-use features that have made it a standard in many businesses, plus several new features that make it a much more efficient and effective business tool. Some key features of Windows SBS 2011 Standard include: the ability to recover files with automatic backup in case files and documents get compromised or lost; the ability to share documents and files from a central hub; access to information both in and outside the office; and new business software and application compatibilities. Microsoft has also made the migration of data and other information from the old platform much easier, based on input from partners who tested the software during the beta phase of its development. Other major changes that Windows SBS 2011 addresses are upgrades to both the Exchange Server and SharePoint foundation, as well as the SQL server. The upgrade also provides better remote access and better security, as well as an easier-to-use internal website that serves as a hub for users and clients to access information and data. If your business is running Windows Small Business Server 2008, it might make sense to upgrade. If you would like to know more about how this upgraded platform can help your business, please contact us and we’ll be happy to provide a free assessment of your options.

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Top Advantages Of Managed IT Support

In business everything is time and money. Money is one of the biggest reasons why people do not upgrade any of their systems or hire on technical support. At the same time, businesses simply can’t afford to do without a computer network and IT support for their internal networking system. With the right IT support company your business can have a completely up to date system within a couple of days. It will be up to the owner to determine how much money they can spend on a computer and IT support company and then start searching from there.

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Outsourcing Your Wi-Fi Hotspot

More and more people are demanding that business establishments they visit provide free Wi-Fi. Setting up the hotspot network yourself might seem to be a good idea, but you’re probably missing a lot of fundamental security protocols that leave your network open to abuse. Many businesses have seen the demand for free Wi-Fi at their establishments jump drastically, as more and more people feel the need to be online as often as possible for personal and business purposes. In response to this demand, one of the most common solutions is to allow clients and customers to use the business’s existing internal network. Some companies provide a password, while others simply leave the connection open to all. However, a better solution is to have an outsourced service or company provide the Wi-Fi hotspot you allow others to use for free. Why? One of the most important benefits is security. Companies trying to handle their own Wi-Fi hotspots – especially small businesses without in-house IT resources – are likely to make fundamental mistakes that leave their networks vulnerable and exposed to abuse and infiltration. Outsourced Wi-Fi providers are experts in giving you a secure system that protects your own network and by extension, your business. Another benefit of using an outsourced Wi-Fi hotspot provider is that you also have greater control over the network, allowing you to impose rules such as bandwidth and website limits. You can also determine whether you want to require the people who’ll be using the hotspot to log in with a password (which you provide), or simply enjoy an open connection. Another important point is the marketing that comes with the free Wi-Fi service – while you are providing your clients with a free internet connection, your primary goal is to promote your business. If you want to know more about outsourced Wi-Fi, feel free to contact us so we can discuss a custom blueprint for a Wi-Fi hotspot for your business.

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Malware Virus Now Targets USB Devices

Plug-in USB devices, such as thumb drives, USB storage hard drives, are a very popular method of transferring digital files. However, they have also lately become a hacker’s favorite way of spreading malware. Find out why your company might be vulnerable to malicious software (malware) brought by infected USB devices. A USB device is indeed a useful, economical way to transfer data. In fact, according to Gartner IT research and advisory company, there were roughly 222 million USB devices shipped in 2009. However, a recent study shows that though USB devices are a convenient means of transferring information, they can also serve as channels to transmit potential threats. In fact, 25% of malware these days is built to spread via USB devices. Most small businesses particularly are utilizing USB drives for the convenience they bring. But as consumers become more technically savvy about malicious attacks via email and other modes, cyber offenders are now shifting to USB devices to spread malware. Moreover, they want an easier and faster way of hacking into secured computers, making malware distribution via USB devices a viable option. Being a small to medium-sized business, your company might also be at risk for the following reasons: Outdated operating systems. Newer versions of operating systems like Windows Vista and Windows 7 definitely provide more security against malware-infected USB devices. If you’re still running on Windows XP, contact us immediately and we will update your operating system to avoid unwillingly sharing your confidential business information to servers across the globe. We will ensure that you have the latest version of Windows, Macintosh, or whatever OS your company uses. Insufficient security knowledge. Not all employees are familiar with malware attacks via USB devices. Some may even plug a misplaced flash drive into their work PC, hoping to find its rightful owner—without knowing that it contains a script that can search sales record and or contact list. As your IT service provider, we will help you implement security guidelines against unsafe USB use to prevent potential malware attacks that can ultimately harm your business operations. No other options to share information. Most small businesses solely rely on USB devices to share data with their employees. While it is convenient, using them on a daily basis can be unreliable and risky. Talk to us about cloud-based solutions and other better and more secure methods to share and store files. We believe that USB-spread malware is even more perilous than email and other means of transmitting malware.  That’s why companies, no matter how big or small, should take this alarming issue seriously. Contact us soon and let us help you protect your business from any would-be malware attacks.

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Big Business IT at a Small Business Price

Peace of mind, security, and superior IT are now made available not just for huge enterprises, but for small to medium-sized businesses as well. Using Managed Services, you can enjoy the same benefits big companies have without it costing an arm and a leg. Like a lot of small to medium-sized businesses these days, you perhaps have become greatly reliant on Information Technology (IT). You certainly want your own IT department to offer the functionality and security that huge organizations benefit from. But cost is most likely holding you back — the large amount of money needed to design, install and maintain such a setting is usually too expensive for smaller organizations. Fortunately, today you can have both the best IT and the most cost-efficient solution — because in Managed Services, they are one and the same. Managed Services is an IT model that provides IT management and security remotely. Utilizing the latest and most sophisticated technology, we can readily monitor and manage your network, determine possible issues, and solve them before they harm your business. These are the 2 major advantages: Superior IT – With Managed Services, you can accomplish the functionality and security that previously was only available to large companies. Inexpensive Price – Enjoy better IT without costing a fortune. Because of economies of scale, Managed Services enables you to create an infrastructure that delivers essential IT services to staff and clients without having to build or maintain these services internally. Contact us now to learn how our Managed Services can help improve your IT and save you money.

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